FAQ – Discover more

Water consumption

Water consumption refers to the use of water per liter per item of clothing and evaluates this in the form of a traffic light system. The total water consumption corresponds to the amount of water that is consumed in each refinement step.

Power consumption

The use of energy in kilowatt hours per item of clothing is examined. At the production stage mainly mechanical energy is required (to power the machines and other tools) and caloric energy (to heat up the water for the washing steps and the air for the drying steps). The EIM software takes both types of energy into account and outputs them in the unit of measure kilowatt hour. The total energy used is based on the sum of the energy that is used in each refinement step.

Use of chemicals

The use of chemicals is also measured as they pose a risk to the environment.To calculate the footprint of the chemical products, their environmental impact is classified accordingly.The total chemical impact of a process is the sum of the numerical values ​​of all of its chemicals involved.

Workers' health

There are two factors that have an impact on the health of laundry workers. One factor is the handling of the chemicals used and the other one is the activities carried out by the employees. The assessment of the chemicals impact on the health of the workers is based on the same principles as the evaluation of effects of chemicals on the environment.The toxicology of each product is taken into account, and when evaluating the work processes, the number and the severity of diseases that may result from it.

The Environmental Impact Measuring Software (EIM) developed by Jeanologia makes it possible to measure the ecological footprint during the clothing manufacturing processes. The EIM score provides information about the environmental influences of the production of a garment - using an easily understandable traffic light system with the colours green, yellow and red. Green represents low pollution, yellow for medium pollution and red for high pollution Ecological damage.

Four assessment criteria are used for the evaluation: the amount of water used, the energy used during the manufacturing process and the chemicals used as well as the impact on workers' health.

Thanks to the EIM score, you know exactly how sustainable the production of the respective Jeans model is. Every MADELEINE product analyzed bears an EIM tag label. This shows the exact value in the four measured categories and shows you, how sustainable the respective garment is.