Stylish and sustainable at the same time, the new MADELEINE beachwear features recycled materials,
such as polyester and polyamide. Due to their durability, water resistance and quick drying properties, these materials are perfect for swimwear. The recycled polyester for our beachwear styles is made from PET plastic bottles. Using these existing resources reduces water and energy consumption and CO2 emissions during production.
Recycling gives plastics such as polyester a second life. According to the United Nations Environment Programme (UNEP), more than 8 million tonnes of plastic end up in the oceans every year, causing long-term damage to marine ecosystems. In addition to avoiding waste, the use of recycled materials reduces the impact on the world's oceans and protects this special habitat. Recycled polyester is equivalent in quality to newly produced polyester, but its production uses less energy and CO2 and at the same time fewer raw materials are used.
When buying swimwear, look for durability and quality. To ensure that you enjoy your swimwear for a long time, we recommend that you rinse it briefly after each swim session to remove any salt or chlorine residues. When doing this it is usually sufficient to hand wash the bikini or swimming costume with a mild shampoo. After every third or fourth wear, we recommend washing them in the washing machine.